the skoen story

Growing up immersed in the vibrancy of African culture, I saw how fashion reflects identity and tells stories. Yet, African design, particularly its sustainable practices, remains underrepresented globally.

 

The name Skoen Threads draws from the Tsotsitaal/Afrikaans word "skoen," meaning "clean," capturing the platform's vision. It represents both sustainable, ethical fashion and sharp, high-quality design—garments that are environmentally conscious and stylishly crafted.

 

By spotlighting sustainable Afro-luxury and everyday wear, Skoen Threads bridges the continent and diaspora, celebrating African excellence, cultural heritage, and environmental stewardship. It’s more than a platform—it’s a movement to redefine African fashion globally.